Shaping a Clean,
Affordable Future
Delivering high-performance, durable and affordable vehicles while promoting local innovation and sustainability.
35+
Years Experience
Leadership
Eng. Tadesse Tessema
Founder & CEO
An Ethiopian-born Dutch citizen who studied in the Netherlands and graduated in Power Electronics in 1989. He worked at Holec Ridderkerk and ALSTOM Power Electronics as a development engineer in R&D for 5 years.
As the first drive components developer for trams, trains, and metro applications for 9 years, he was responsible for developing the first hybrid bus in The Netherlands in 1997 — "X97".
The Companies
Building Africa's Automotive Future
From Ethiopia to Kenya, Eng. Tadesse has been pioneering automotive manufacturing across East Africa.
TAD Motors SEZ Limited
🇰🇪Founded December 2023. Kenya's first EV manufacturing facility at Naivasha SEZ. Groundbreaking: 26th July 2024.
USD 10M Investment
Holland Cars PLC
🇪🇹The first car assembling factory in Ethiopia. Multiple prestigious awards for automotive excellence and innovation.
Our Purpose
Why We Exist
Mission
Deliver high-performance, durable and affordable vehicles while promoting local innovation and sustainability.
Vision
Shaping a clean, affordable and locally powered future for Africa.
What Sets Us Apart
Core Strengths
Power Electronics Expertise
35+ years of experience in power electronics and electric drive systems from trams to hybrid vehicles.
Local Manufacturing
Fully Kenyan assembled vehicles in our Naivasha SEZ facility, creating jobs and building local capacity.
Affordability
High-performance, durable vehicles designed to be accessible to everyday Kenyans and East Africans.
African Innovation
Proven track record of automotive excellence in Ethiopia, now bringing that expertise to Kenya.
Durability
Vehicles engineered to withstand African road conditions and climate, built to last.
Sustainability
Clean, electric mobility promoting environmental stewardship and reduced carbon emissions.
Get in Touch
Let's Start a Conversation
Have questions about our vehicles or partnership opportunities? We'd love to hear from you.